STATE OF THE UNIVERSITY ADDRESS
TO THE FALL FACULTY
MEETING
TUESDAY, SEPTEMBER 23, 1997, 3:30 P.M.
OPPERMAN MUSIC HALL
The "49ers" and the Future of The Florida State University
The University Constitution places on me the duty to report to you on the state of the
university. Given the present situation, it is a pleasure to do so. This university was
originally created in 1851 when our nation was only 75 years old.
In 2001, we will celebrate our 150th anniversary, so we have now
existed for almost two thirds of the history of this country and ours has been a marvelous
history.
Sponsored by farsighted civic leaders and placed in a frontier settlement only twelve years
after Florida became a state, we were nurtured by faculty and caring citizens through the
difficult days of Civil War and Reconstruction and came into the early years of this century
as a fine women's college noted for the excellence of its faculty and its high academic
standards.
With the end of World War II, we returned to the coeducational status we had enjoyed before
1905 and entered the dynamic world of post-war higher education. The GI Bill of the 1940s
and the post-Sputnik expansion of the 1950s left this campus larger, more comprehensive, and
more energetic.
While I regret the scars left by the architects of the International School, we owe to this
great period of growth much of the excellence which now characterizes the Florida State
University.
We have learned about the stuff of which our predecessors were made through stories about the
steadfastness of Frances Eppes, the courage of Conradi, and the determination of faculty
and students during Depression years when students' families brought produce to the university
to pay tuition. We have known of the great leadership of Doak Campbell and of his dreams
when a marvelous women's college suddenly became a comprehensive research university.
Today, faced with great growth in our state, we are reminded that, in 1953, President
Campbell assessed our growth and boldly predicted that FSU would have ten thousand students
by the year 2000.
We have watched the struggles which all universities underwent in the days of the Civil Rights
movement and the anti-war movement of the 1960s, and we shed the past of a segregated
institution, transforming FSU so well that we have been recognized nationally for efforts to
achieve a diverse workforce. We have watched a chain of good, strong leaders build our
academic programs into national prominence, and we have seen our athletic programs grow and
prosper.
In looking back and thinking about the accomplishments of the professors who have built and
sustained FSU over the years, I find it particularly important to think about those who came
here in the late 1940s and the early 1950s -- the legendary "49ers" and those who followed
them -- the faculty who had the vision of building a great research university. This has
been the sustaining vision of Florida State University for the last fifty years.
In 1994, about three months after I became president, FSU received its designation as a
Carnegie Foundation Research I university and thereby became one of only eighty-eight
universities at that level in American higher education.
A recent study of American research institutions published this year by Johns Hopkins Press
ranks FSU 54th among all American research universities, ahead of many other institutions,
including the University of Florida, which have had comprehensive university status much
longer than FSU.
In a very clear and dramatic way, the Carnegie I designation signaled that FSU had achieved
the goal which had been driving it since it was reorganized in 1947. In a very real sense,
the goal of the "49ers" has been achieved. The coincidence of having the High Magnetic Field
Laboratory dedicated a short time later only underscored this recognition.
In the three and one half years I have been President, I am happy that we have sustained and
consolidated the achievements which FSU has made over the last fifty years. Our Golden
Anniversary celebration last year was a grand occasion to reflect on all that has been
accomplished.
That celebration is behind us and we have but one more event to mark our coming of age as a
major research university. This Spring, we will recognize the success of our first capital
campaign.
We can already talk about planning that event because our campaign, hobbled by a number of
problems including changes in leadership of the University and the Foundation, has succeeded.
Our original goal of $200 million was surpassed well ahead of schedule and we added an
additional $50 million to our goal during our 50th anniversary year.
Though the campaign will not end until December 31st, I am pleased to tell you that we have
already passed the $250 million goal with $278 million in gifts and commitments reported to
date.
Moreover, we have achieved an increase in our endowment which, though still modest for a
university of our ambition, is substantially improved.
In January 1994, our endowment was $50 million dollars. Thanks to George Langford, our
Campaign Chair, to Gus Stavros and the leadership of the Foundation, to Jeff Robison,
Paula Fortunas, and the Foundation staff, thanks to the volunteers, thanks to our donors
and our deans, thanks to Cliff Hinkle and the Foundation Board members who redirected our
investment strategy, we can now report that, today, our endowment stands at $130 million,
an increase of 160% from January 1994. By the end of the campaign, we should be able to
report that we have tripled the endowment in four years.
Currently our endowment includes: 25 Eminent Scholar Chairs for a total of $30,046,993; 36
Professorships for a total of $5,443,807; and 234 Endowed Scholarships of $10,000 or more
for a total of $45,997,612.
To that enrichment, we will soon see the impact brought about by significant new resources --
the DeVoe Moore program in Public Choice, the Pat Winthrop-King program in Modern Languages,
new initiatives in history, law, chemistry, and business.
This is not just money that has helped us paint in the lines on a campaign chart --
it means that we have the resources to bring eminent scholars in classics and music, that we
have professorships in economics, and that we have scholarships to bring bright and needy
students to our campus.
With a strong effort over the next four months, particularly by our professional schools --
business and law -- we could report a four-fold increase in four years.
* * *
What lies ahead for Florida State University?
We have maintained the high quality of our teaching and the academic standards which
marked Florida State College for Women. It is not acceptable for FSU faculty to do less
than exceptional teaching.
We have completed the long term goals of those who have brought us to the top ranks of
research institutions and that idea is embedded in the culture of the Florida State University.
We have an expectation of exceptional contract and grant activity by our faculty -- we will not
betray the hard work of the "49ers" by slacking in our research mission.
We have now entered the private fundraising field, and it is not acceptable for the
administration, the deans, or the alumni to neglect this source of support for our goals.
These are all now established parts of our culture.
Now that we have achieved so much in such a short time and have arrived at the high
plateau of American higher education, what lies ahead?
* * *
It is apparent to all of us that any answer to that question must consider the impact
of technology. We cannot pick up a newspaper, turn on our television set, or listen to the
radio without learning of new breakthroughs in technology. Yet, when the search committee
was considering the candidates for president of FSU four years ago, the words World Wide Web,
Internet, and Information Superhighway were just breaking into our vocabulary. Our world,
which is so rooted in medieval traditions, is now offered new opportunities, threatened with
new danger.
A recent article in Atlantic Monthly by the author Hans Koning reflected on the
Twentieth Century and he observed, "Our century is ending in an abundance of new technology,
but it is largely about sending, storing, and retrieving information at lighting speed, not
about creating."
That is not true on this campus. FSU is a creative place. We owe much to the liberal
arts traditions of Florida State College for Women and its predecessors, much to the young
scientists who came to Tallahassee fifty years ago to build a great research university,
and much to the way in which our schools of Visual Arts and Dance, Theatre, Film, and Music
combine the best of the conservatory approach with a liberal arts education.
Talking to other university presidents, I often realize that we are very near unique in
our broad commitment to a creative environment. That aspect of FSU makes it a more enjoyable
place to work and this happy circumstance makes us better prepared to face the future.
Today, I will not focus on the creation of the new technology although we have
professors, students, and graduates who have contributed greatly.
Instead, I want to talk about how we can continue our creative efforts on the work of
discovery and dissemination of knowledge, and use technology where it can help us.
Because we live in a creative community, we have an opportunity to use new technology in
ways to expand our reach. Because our faculty are creative, they have far less to fear from
technology. Because of this creativity, we can see that extraordinary things are already
happening on this campus. Let me name a few:
The College of Information Studies redeveloped its distance learning masters program
and has offered that program at six locations in Florida. All members of the Information
Studies faculty taught in this program. In the same year, the college opened its
undergraduate program in Information Studies and it has doubled in size this year.
The College of Communications has opened the first graduate program in interactive
communications in the country;
Finance and Administration's continued development of technology such as the FSUCard,
so clearly the best smart card on any campus, is being marketed by a new company organized to
further develop smart card technology and located in Tallahassee.
Thanks to the initiative of Dean Foss and a graduate student, Eddie Zaremba, and the
support of the Provost, we have developed a highly successful on-line student advising system.
Students have been provided access to e-mail, the internet, and to several databases.
Ask yourself this question: What other institutions offer their students so much access to
technology without charge? And, for a more startling answer, ask this question: As of today,
is there any university in the world which offers all its students more access to database
research than does Florida State University?
This fall, there is a newly developed template which provides all faculty the use of
the Web for all courses, facilitating the distribution of educational materials,
communications with students, and, in time, distance learning.
Faculty have used new technology to produce exceptional new courseware. I hope you
have a chance to see the CD-ROM for middle school students which helps them learn ecology and
scientific method in fields as diverse as geography and music.
Incredible faculty initiative has gone into developing Web-based courses. I have
collected only a few and there are many others under development.
Even our alumni have used technology for innovation and the recently organized
Seminole Internet Club appears to be the first alumni club in the country organized around
the internet.
The FSU-British Open University Resource and Production Center will open tomorrow.
When this Center is fully operational, it will provide the Open University materials and
the technical assistance for faculty who want to work in courseware development with teams
drawn from OU, FSU, and other institutions.
Another first is the appointment of Dr. David Hawkridge, the director of graduate
programs for the Open University, as the first eminent scholar in distance learning in the
United States. (David is with us today and I hope you have an opportunity to meet him.)
Our faculty have not been frightened by technology. They have seized the creative
potential and have helped advance the frontiers of technology application. It remains for
us to develop a coherent university strategy to use emerging technology for the benefit of
our students and society.
* * *
In these most interesting times, it is easy to be mesmerized by technology and, although
I am proud of the leadership which FSU faculty and staff have shown in this area, I am also
proud to report that we have not been so enchanted by the vast blue sky of cyberspace that we
neglect the basic principles which have sustained universities over the centuries.
We understand that there are real values to maintain as a community of scholars and much
of our attention has gone to revitalizing our campus and the programs it offers -- and, in
this, we have done much in an old fashioned way.
Our graduation rate remains the best, by far, in the university system.
Our faculty have continued to focus on our teaching mission. Class size has not
grown at FSU and senior faculty are designing small class seminars for lower division students
to be introduced in the fall.
We have reopened historic Bryan Hall as a living/learning center. Based on my contact
with students, it appears to be a great success. We are building on this success as we plan
to renovate all our historic dorms to provide additional living/learning opportunities for our
students.
We continue to care about diversity. Over twenty percent of our students are from
minority populations. And, in faculty and staff hiring, we see more minorities in positions
of
authority at FSU.
Our Director of Athletics is diligently building a comprehensive athletic program
which will include increased opportunities for women to compete in intercollegiate athletics
and has instituted new programs for leadership and life skills.
Recognizing that this generation of students will be impacted by the global economy
in more profound ways than their predecessors, we continue to expand our international
programs. It is now difficult to remember all the places where we operate and have year-round
and summer programs in the Americas and in Europe -- there are fourteen including year around
programs in Panama, London, Florence, and Spain. Over the next few years, I expect to see
that list expanded because we have learned that study abroad can be a transforming experience.
We are building new student intramural fields and, in the process, changing the face
of our community.
With support from Mayor Maddox and the City of Tallahassee, we are embarking on a
major program of beautification and safety for the campus and its surrounding areas.
As we watch the Pepper Building under construction and the renovation of the Hecht
House and Sandels near completion, we are reminded that these all house vigorous programs in
Gerontology, Human Sciences, and Criminology -- strong programs which will only be stronger
with their new facilities.
Our office of Student Affairs continues to facilitate community service. The Center
for Civic Education is operational. The Service Transcript idea is catching on with our
students. In cooperation with the Florida Chamber of Commerce, Jon Dalton's office led an
innovative program called College Leadership Florida for student leaders here and at other
universities.
Our faculty research efforts continue and faculty are now expending in excess of $100
million annually in contracts and grants. The average faculty member is responsible for
$97,705 in contracts and grant activity each year, a sum much greater than the average faculty
salary.
Our recently formed FSU Research Foundation has greatly benefited from the income from
licensing, particularly from the revenue from Taxol, an invention by Dr. Robert Holton.
We now rank seventh in the country in the receipt of income from intellectual property, and we
have begun an aggressive program of technology transfer for the first time in our history.
The National High Magnetic Field Laboratory's large increase in federal funding and
its cooperation in the start up of the new company EURUS, has, in turn, helped us attract
other significant economic development activity to Innovation Park.
These accomplishments and many I have not mentioned should not be news to you or to our
alumni and supporters. We have developed new means of communicating with our various
constituencies and these include FSUTimes, a regular news feature on public radio, a new
cable television channel, and substantial time each week on the state's leading cable network,
Sunshine Network. The Communications Group have still had time to take the leadership in
helping roll out a new LEXIS~NEXIS product, UNIVerse, which was Beta tested on this campus
and is now available to all students, faculty, and staff.
Technology has been embraced by our faculty and administration and its innovative uses
are all around us and yet we have not been distracted from our established agenda.
* * *
I have been asked frequently to state a grand vision for FSU, and I have always
declined. It is not that I have no personal thoughts, but I have a real sense that any
goals set by a single person in a university cannot endure and a process driven by the
ideas of only a single person will mean that the university will lurch from program to
program as the university leadership changes.
Instead of an individual plan, our creative community must have a consensus for us to
build upon, as we address the mundane daily questions. We need to be able to say to political
leaders and to donors what it is that we want to become.
We need to develop the idea, the plan which allows us, as a community, to test our
decisions. We are in a very turbulent time for higher education. If there were no external
pressures for planning, we would be wise to assess our place in the changing environment,
but, of course, there are external pressures.
The Board of Regents is conducting a ten year master plan this year, and, if we are
going to participate in that process in any meaningful way, we need to have a plan. The
City of Tallahassee is conducting a planning activity, and, if we want to work productively
with our local government, we must cooperate in that process.
Finally, though we are not yet through with our first capital campaign, we know that
we must start our planning for the next campaign and that will require that we prepare our
case statement -- our articulation of what we will do with increased private support.
For all of these reasons, I have been spending time with the Faculty Senate Steering
Committee and the Council of Deans and others in an attempt to fashion a planning process,
and I would like to conclude my remarks with an outline of that process as I see it developing.
Late last month, I asked Dr. Carl Moore, a respected facilitator, to visit campus and
talk to faculty, deans, staff and administrators. He has given us advice on ways that we can
run an open planning process and I will visit with the Council of Deans, the Faculty Senate
Steering Committee, and the Council for Research and Creativity to talk about the plan.
It is complicated to think through because a university has multiple constituencies --
all must be involved in our planning. We want to have business leaders and major donors to
help us with our next capital campaign and this plan will form the base for that campaign.
We want to have political leaders who will help us achieve our plan. We will want to
coordinate with the City of Tallahassee and Leon County and make certain that our views of
the future can work together. We must work with the Board of Regents as they complete their
ten year master plan.
Most of all, we will want to know that our faculty and staff have the full opportunity
to be heard in any planning process.
Our goal is to achieve the consensus which can drive this university in a most critical
time of its history.
With the right planning, with the wisdom of our senior faculty, and the energy and
ambitions of our newest assistant professors, I have no doubt that the culture of creativity
and the great traditions of this university will allow us to create a design for our future.
I am also confident that our alumni and donors, those legislators who value quality in
education, will join with Chancellor Reed, Chairman Uhlfelder, and the Board of Regents in
support of our efforts.
Each of these constituencies is critical to the future and each must be involved in the
planning process.
Moreover, we must make certain that our planning process is invigorated through
participation by knowledgeable people from outside the FSU community. To that end, we will
invite distinguished educators, civic, and business leaders to participate in our conversation.
Our first distinguished academic visitor will be Dr. Frank Rhodes, the former President
of Cornell, who will be on campus September 29 - October 1.
We hope that all parts of the University will be involved in those conversations.
Moreover, I hope that all our colleges and departments will consider their own planning
exercises so that we can be ready for the submissions to the Board of Regents and so that we
can make the case for support to our potential donors and the legislative leadership.
We are at a point in our history and in the history of higher education when we
desperately need the best thinking of this faculty on how this University can continue to
achieve excellence in a dynamic and rapidly changing environment. If we do our job, the
dreams we dream and the plans we make will not comfort us but, instead, will challenge us.
Recently, I read the Stephen Ambrose book, Undaunted Courage, about the Lewis and Clark
Expedition which was commissioned and carefully instructed by Thomas Jefferson. I was
particularly drawn to the beginning of that story.
On May 11, 1792, Captain Robert Gray's ship was anchored at the mouth of a river when
he took out her sextant and took readings. These measurements led to a calculation of
latitude and longitude at the mouth of a river on the Pacific Coast of what we now call the
United States. Captain Gray named the river after his ship, Columbia.
To many people who learned of this news and made the calculation, the implications were
startling. The United States, largely nestled on the Eastern Seaboard, but with claims
extending 1,000 miles west from the Atlantic, was having a great deal of difficulty in holding
together this fragile new country and the very principles of rebellion which led to the
American Revolution -- no taxation without representation and local autonomy -- would make it
difficult to establish a government which reached from ocean to ocean. The Whiskey Rebellion
of 1794 illustrated how difficult such governance would be.
Anyone familiar with the difficulties of communication and with the lessons of history
would know that it was unlikely that a single country could span a vast continent and any
thinking person had to be skeptical whether a democratic society could be held together over
that vast space.
This distance was, after all, 3,000 miles. And that distance was extraordinary in an
age when no one could envision transportation any faster than by horse.
Jefferson was not discouraged. He saw the incredible opportunities of spreading the new
system of democracy all the way to the Pacific, and he commissioned the Lewis and Clark
Expedition.
Merriwether Lewis and Thomas Jefferson carefully planned this great adventure --
collecting maps and reading books and journals. They did not know fully what to expect, and
they were guided by the simplest of objectives. They sought to discover a route of commerce
that would allow the new nation to develop westward and span the continent. And they sought
to learn as much as they could along the way.
In all the voyages of great discovery--Columbus, James Cook--the explorers prepared
themselves as best they could from what they knew. They attempted to plan to equip themselves
properly and to carry the most modern instruments of navigation so that they could locate
their place on the globe during their exploration.
As I think about these "voyages of discovery," it seems to me that higher education is
about to undertake a similar voyage of discovery, and the institutions which are most likely
to prosper during this period of time will probably be those which do the most careful
planning and provisioning and yet are the most adventurous -- those which boldly try to
explore the uncharted territory.
Those institutions with some claim to distinction but without the will to prosecute that
claim will sit, as did France and Spain and Britain, when Jefferson launched Lewis and Clark
on their historic mission.
It is true that Jefferson had a great advantage in the exploration and opening of the
West, in part because the United States had a greater population on this continent, but that
advantage was no greater than this University holds today on the eve of the Information Age.
No other school in the Southeast has all our assets -- Information Studies, the Supercomputer,
Interactive Communications, an under-utilized Educational Services operation, traditions of
education reform in Learning Systems Institute, many programs in creative areas -- writing,
film making, theatre, music, dance, visual arts -- which can be exceptionally important in
this new era if only we will plan and work collegially.
As I think about the colleges and universities which are equipped to embark on a great
journey in this era of new technology, I can think of very few so well situated as our
University. The disciplines assembled at Florida State University may not have been that
critical in the Age of Agriculture or even during the Industrial Age, for we have but lately
added a vigorous Engineering School.
But, in the Information Age, we have notable advantages, if only we will use them, and
the most important advantage is our culture of creativity.
* * *
This concludes my report. Please join us in the Moore Lounge for refreshments and
entertainment by Wen Zeng, a doctoral candidate in piano performance.
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